Google Merchant Center: Unverified phone number · Phone number not verified · Verify your phone number
Google needs you to verify your business phone number
What Google's message means
Your Merchant Center account doesn't have a verified phone number for your business.
Why it matters
A verified phone number is part of Google's standard business verification. Without it, account reviews can stall and contact-information issues can lead to disapprovals.
Common causes on Shopify
- The phone number was added but never verified.
- The number was changed and needs verifying again.
- Codes by text don't arrive for some numbers or carriers.
How to fix it
- 1In Merchant Center go to Settings → Business info → Details and edit Business details.
- 2Enter a phone number you can answer right now and choose to get the code by text or voice call.
- 3Enter the code. If it doesn't arrive, request a new one or switch between text and voice.
- 4Show the same phone number on your store's contact page or footer.
In Shopify: Use the same number you have in Settings → Store details in Shopify, so the store and Merchant Center match.
How to stop it coming back
- Use a stable business number you'll keep, and show the same number on the site.
Common questions
- The verification code never arrives. What now?
- Request a new code or switch between text and voice call. Make sure the number includes the right country code.
Official help pages
Want to catch this before Google does?
FlagClear watches your Merchant Center every day, explains each issue in plain English and suggests Shopify fixes you approve first and can undo. We're opening store connections in stages: join free and your first scan runs as soon as your store can connect.
Join freeGoogle's wording and requirements change from time to time; always check the help link shown next to the issue in Merchant Center. FlagClear isn't affiliated with Google and can't guarantee review outcomes or reinstatement.