My product is handmade and has no GTIN. What now?

Send the brand (your store name), an accurate category and identifier_exists = no, and make sure the price on the page matches the feed.

Google Merchant Center: Not enough information to verify value [price]

Google can't check if your price is realistic

What Google's message means

Google couldn't verify the price, usually because the product is new and Google can't match it to similar offers. Google takes the offer down until it can.

Why it matters

The product won't show until Google can identify it.

Common causes on Shopify

The product is new and has no GTIN, brand or MPN.
The Google product category is wrong.

How to fix it

1Add the product's real GTIN (barcode), or its brand and MPN, so Google can match it.
2Check the Google product category is right.
3If the price is far below what other sellers charge, check it isn't a typo.
4Let the channel resync.

In Shopify: The Barcode field on each variant is sent as the GTIN; Vendor is sent as the brand.

How to stop it coming back

Send identifiers for every branded product from day one.

Common questions

My product is handmade and has no GTIN. What now?: Send the brand (your store name), an accurate category and identifier_exists = no, and make sure the price on the page matches the feed.

Official help pages

Want to catch this before Google does?

FlagClear watches your Merchant Center every day, explains each issue in plain English and suggests Shopify fixes you approve first and can undo. We're opening store connections in stages: join free and your first scan runs as soon as your store can connect.

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Google's wording and requirements change from time to time; always check the help link shown next to the issue in Merchant Center. FlagClear isn't affiliated with Google and can't guarantee review outcomes or reinstatement.