My brand is written in capitals. Is that a problem?

Google accepts capitals for acronyms and initials. Keep the brand as it's officially written and write the rest of the title in normal case.

How long can a title be?

Google's title attribute accepts 1–150 characters.

Google Merchant Center: Excessive capitalization [title] · Excessive capitalization

Your product title has too many capital letters

What Google's message means

Google's automated systems found a title written largely in capitals (e.g. 'BEST LEATHER WALLET'). Google says acronyms, phone numbers and country or currency codes are fine.

Why it matters

Google says shoppers see all-caps text as less trustworthy, and the product can be disapproved until the title is fixed.

Common causes on Shopify

Titles written in all caps, often imported from suppliers.
Promo words in capitals ('NEW', 'SALE', 'HOT').

How to fix it

1Rewrite the title in normal sentence or title case: 'Leather Wallet for Men – Brown'.
2Keep capitals only for brand names written that way, acronyms (USB, LED) and sizes (XL).
3Remove shouting promo words like 'SALE' or 'FREE SHIPPING' from titles; Google doesn't want promotional text there.
4Let the channel resync.

In Shopify: The Shopify product title is what Google gets unless your feed app overrides it, so check both.

How to stop it coming back

Write titles as brand + product + key attributes in normal case.

Common questions

My brand is written in capitals. Is that a problem?: Google accepts capitals for acronyms and initials. Keep the brand as it's officially written and write the rest of the title in normal case.
How long can a title be?: Google's title attribute accepts 1–150 characters.

Official help pages

Want to catch this before Google does?

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Google's wording and requirements change from time to time; always check the help link shown next to the issue in Merchant Center. FlagClear isn't affiliated with Google and can't guarantee review outcomes or reinstatement.